MCQs of Commerce from Different Papers of PPSC, FPSC, NTS and VU Assignments

MCQs of Commerce / Accounts From Different Papers of PPSC, FPSC, NTS and VU Assignments.

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1) In Virtual Payment system, four kinds of information is
provided to e-bank. Identify which one is NOT included:

Select correct option:



Buyer Accounts identifier

Buyer password

Address of Merchant

Actual amount of money in favor of merchant

2) By adding which of the following to your website improve
customer service?

Select correct option:



Attractive products

Banner Advertisement

Email links

Interactive Advertising

Reference:

E-mails can be used to improve customer service by adding an
e-mail link to your web site. Thus, you can

receive your customers’ complaints through e-mails. It should be ensured that
your e-business is capable of

3) Objective of any marketing strategy is to bring the
customers quickly to the _________.

Select correct option:



Familiarity stage

Exploration stage

Separation stage

Commitment stage

4) Which of these is a tool that can be used to improve
customer services?

Select correct option:
Log file analysis

Cookies

Data mining

All

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5) How many stages involve in customer loyalty model for
creating good customer relationship?

Select correct option:
6

5

4

3

6) Call handling, sales tracking and Transaction
support(technology / personnel) activities are included in which management
system

Select correct option:



Customer Relationship Management system

Public relation management system

Inventory management system

Data Base Management system

7) You read about a company X in newspaper. Your relation
with company X is at familiarity stage.

Select correct option:



True

False

8) JIT Stands for

Select correct option:



Just In Time

Joint investigation Technique

Join in Training

Just In Total

9) Let us, suppose that you have hosted early your
e-commerce website to sell sweets online: Your customers are acquaint with the
name of your company and “Desi Ghee Burfi ”. They have never interacted with
your company. Which of following loyalty stages they are?

Select correct option:



Awareness

Exploration

Familiarity

Commitment

Reference:

Awareness

This is the first stage where customers recognize the name of the company or
any of its products. However,

they have never interacted with the company before. A company/business can
achieve this level by properly

advertising its brand.

10) ET and SSL both are same with respect to security.

Select correct option:



True

False

11) Which statement is most appropriate description of the
term “Interactive-advertisement”?

Select correct option:



By making an advertisement message using flash animation.

Putting an audio or video message on the website to attract customer.

By avoiding customer’s involvement in the advertisement process.

By involving the customer in the advertisement process itself.

12) Quiz Start Time: 04:28 PM

Time Left 88

sec(s)

Question # 1 of 10 ( Start time: 04:28:31 PM ) Total Marks: 1

Four P’s in Marketing Mix are

Select correct option:

Product, price, place, promotion

Price, person, place, problem

Place, product, property, promotion

Promotion, place, product, planning

13) Quiz Start Time: 04:28 PM

Time Left 87

sec(s)

Question # 2 of 10 ( Start time: 04:29:03 PM ) Total Marks: 1

Let us, suppose that you have hosted your e-commerce website, When you provide
“opt-in e-mail” option to your customers on your website and customer opt for
it , what does it mean to receive ?

Select correct option:

Information about product through advertisement

Information about product through e-mail

Information about services available on it

Information about News through e-mail.

14) Quiz Start Time: 04:28 PM

Time Left 83

sec(s)

Question # 3 of 10 ( Start time: 04:30:16 PM ) Total Marks: 1

How many stages involve in customer loyalty model for creating good customer
relationship?

Select correct option:

6

5

4

3

Question # 4 of 10 ( Start time: 04:30:55 PM ) Total Marks: 1

Free-Trial advertisement means _________.

Select correct option:

Free coupons are placed on certain websites for customers so that they can use
it for shopping.

Customer is offered to use the product free of cost for a specific amount of
time.

Items bought are delivered to the customers with no delivery cost.

The company didn’t had to pay for this advertisement

16) Quiz Start Time: 04:28 PM

Time Left 87

sec(s)

Question # 5 of 10 ( Start time: 04:31:46 PM ) Total Marks: 1

What is the right sequence of steps involved in development of customer’s relationship
with the business?

Select correct option:

Familiarity, Awareness, Commitment, Exploration, Separation

Awareness, Exploration, Familiarity, Commitment, Separation

Familiarity, Awareness, Exploration, Commitment, Separation

Awareness, Commitment, Familiarity, Exploration, Separation

17) Quiz Start Time: 04:28 PM

Time Left 87

sec(s)

Question # 6 of 10 ( Start time: 04:33:04 PM ) Total Marks: 1

SETSET(secure Electronic Transaction) was developed in

Select correct option:

1995

1996

1997

1999

18) Quiz Start Time: 04:28 PM

Time Left 86

sec(s)

Question # 7 of 10 ( Start time: 04:34:49 PM ) Total Marks: 1

Some web retailers allow their customers to create their own product. It is
called.

Select correct option:

One to one Marketing

One to many Marketing

Many to one marketing

All of the above

Reference:

Some web retailers allow their customers to create their own
product. For example there are

computer companies online that allow their customers to choose component of a
computer to configure

their own computer according to their need. This is called one-to-one
marketing.

19) Quiz Start Time: 04:28 PM

Time Left 84

sec(s)

Question # 8 of 10 ( Start time: 04:35:40 PM ) Total Marks: 1

Vertical Web portals are made for

Select correct option:

Single area

Broad range of topics

Wide variety of things

Broad range of topics and Wide variety of things

20) Quiz Start Time: 04:28 PM

Time Left 86

sec(s)

Question # 9 of 10 ( Start time: 04:36:45 PM ) Total Marks: 1

Which of following services build a strong customer loyalty towards company and
its products?

Select correct option:

Customer services

Public relations(PR)

Bulletin board

Exhibitions

21) Question # 1 of 10 ( Start time: 04:42:31 PM ) Total
Marks: 1

To overcome the lack of physical proximity appearance problem in e-business,
which technology is going to be used?

Select correct option:



Biometrics

Video conferencing

Cryptography

Biometrics and Video conferencing

22) Question # 2 of 10 ( Start time: 04:44:07 PM ) Total
Marks: 1

Using SSL, we type in URL as :

Select correct option:



https

httpc

httpc

httpi

23) Question # 3 of 10 ( Start time: 04:45:14 PM ) Total
Marks: 1

CRM stands for ...............

Select correct option:



Customer Relationship Management

Customer Related Management

Customer Resembling Management

Customer Reallocation Managemen

24) Question # 4 of 10 ( Start time: 04:45:41 PM ) Total
Marks: 1

SET and SSL both are same with respect to security.

Select correct option:



True

False

25) Question # 5 of 10 ( Start time: 04:46:11 PM ) Total
Marks: 1

In Virtual Payment system , Four kinds of information is provided to e-bank.
Identify which one is NOT included:

Select correct option:



Buyer Accounts identifier

Buyer password

Address of Merchant

Actual amount of money in favor of merchant

26) Question # 6 of 10 ( Start time: 04:46:42 PM ) Total
Marks: 1

Which of following services build a strong customer loyalty towards company and
its products?

Select correct option:



Customer services

Public relations(PR)

Bulletin board

Exhibitions.

27) Question # 7 of 10 ( Start time: 04:47:35 PM ) Total
Marks: 1

Which of following marketing campaigns are cheap an effective way to target
potential customers?

Select correct option:



Sale forces

E-mail

Media promotion

Marketing software

28) Question # 8 of 10 ( Start time: 04:48:20 PM ) Total
Marks: 1

Free-Trial advertisement means _________.

Select correct option:



Free coupons are placed on certain websites for customers so that they can use
it for shopping.

Customer is offered to use the product free of cost for a specific amount of
time.

Items bought are delivered to the customers with no delivery cost.

The company didn’t had to pay for this advertisement.

29) Question # 9 of 10 ( Start time: 04:48:59 PM ) Total
Marks: 1

Which of the following option best represent “Data mining can improve response
rate tremendously”?

Select correct option:



Direct mailing

Personalization technology

E-business

Opt-in e-mail

30) Question # 10 of 10 ( Start time: 04:50:29 PM ) Total
Marks: 1

CPM is an advertising payment mode. CPM stands for ______.

Select correct option:



Cost Per Month

Cost Per Minute

Cost Per Megabyte

Cost Per Message

31) Which statement is most appropriate description of the
term “Interactive-advertisement”?

Select correct option:



By making an advertisement message using flash animation.

Putting an audio or video message on the website to attract customer.

By avoiding customer’s involvement in the advertisement process.

By involving the customer in the advertisement process itself.

32) What does Telemarketing means?

Select correct option:



Marketing through charting

Marketing through telephone

Marketing through emai

Marketing through web casting

33) What is the right sequence of steps involved in
development of customer’s relationship with the business?

Select correct option:



Familiarity, Awareness, Commitment, Exploration, Separation

Awareness, Exploration, Familiarity, Commitment, Separation

Familiarity, Awareness, Exploration, Commitment, Separation

Awareness, Commitment, Familiarity, Exploration, Separation

34) as you all familiar with it. Which of the following
loyalty stages its customers are: ( Who don’t know about it): Detail about
 Amazon was one of the first major companies to sell goods by Internet,
and was an iconic "stock in which to invest" of the late 1990s
dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it
online in 1995. Amazon.com started as an on-line bookstore, but soon
diversified to product lines of VHS, DVD, music CDs, MP3 format, computer
software, , etc. Amazon has established separate websites in Canada, the United
Kingdom, Germany, France, China, and Japan. It also provides global shipping to
certain countries for some of its products.

Select correct option:



Awareness

Exploration

Familiarity

Commitment

35) Web catalogue revenue model includes

Select correct option:



a. Online sellers of computer

b. Gifts, flowers, clothes

c. Journals

d. A and B

36) Track the customers online and do personalization is
only possible through which of the following file(s) analysis.

Select correct option:

  log files

cookie

data mining

log files and cookies.

Reference:

Cookies can be used to track customers online. Typically, a
unique ID of the customer is stored in the cookie file on the hard disk. Same
ID is also stored  in the database along with the record of previously
purchased items by the customer. When the customer again visits the online
store, cookie (having customer ID prepared against that URL) is transmitted by
the browser to the server side. There, it is matched with the ID in the
database. This enables the merchant side to know that a particular customer
(with a known buying pattern) has come to visit again. By tracking the customer
in this manner, personalized recommendations for certain items can be made to
the customer in real time.

37) In the template prefix, Template<class T> What
kind of variable is the parameter T?

Select correct option:



T must be a class.

T must not be a class.

T can be only types built into the C++ language. …………   (Not sure L)

T can be any type, whether built into C++ or defined by the programmer.

38) Fee for Transaction Models include

Select correct option:



Travel Agents and Insurance brokers

Automobile Sales and event tickets

Stock brokers and online banking

All of the above

39) While designing a website, which of the following
factors an internet marketer should pay attention to?

Select correct option:



Easy site navigation (i.e. Site map)

Frequently asked questions (FAQs) section

Privacy policy

All of above

40) Question # 1 of 10 ( Start time: 05:17:27 PM ) Total
Marks: 1

Four P’s in Marketing Mix are

Select correct option:

Product, price, place, promotion

Price, person, place, problem

Place, product, property, promotion

Promotion, place, product, planning

41) Question # 2 of 10 ( Start time: 05:17:43 PM ) Total
Marks: 1

In…………………, there is no direct contact with the end users

Select correct option:

B2B

B2C

C2C

All

42) Question # 3 of 10 ( Start time: 05:18:01 PM ) Total
Marks: 1

What is the right sequence of steps involved in development of customer’s
relationship with the business?

Select correct option:

Familiarity, Awareness, Commitment, Exploration, Separation

Awareness, Exploration, Familiarity, Commitment, Separation

Familiarity, Awareness, Exploration, Commitment, Separation

Awareness, Commitment, Familiarity, Exploration, Separation

43) Question # 4 of 10 ( Start time: 05:18:13 PM ) Total
Marks: 1

Payment gateway is an organization which connects those entities to the
internet which are offline.

Select correct option:

True

False

44) Question # 5 of 10 ( Start time: 05:18:55 PM ) Total
Marks: 1

Customer Loyalty model is also called

Select correct option:

Customer Life Cycle

Customer Segmentation

Customer Awareness

All

45) Question # 8 of 10 ( Start time: 05:20:28 PM ) Total
Marks: 1

Creation of separate experiences for customers based on their behavior is
called

Select correct option:

Demographic segmentation

Behavioral segmentation

Geo-Graphic Segmentation

None of the above

46) Question # 9 of 10 ( Start time: 05:20:53 PM ) Total
Marks: 1

Which of the following option best represent “Data mining can improve response
rate tremendously”?

Select correct option:

Direct mailing

Personalization technology

E-business

Opt-in e-mail

47) Question # 10 of 10 ( Start time: 05:21:04 PM ) Total
Marks: 1

Dividing the potential customers into groups is called

Select correct option:

Market Segmentation

Market Promotion

Market Research

Market Survey

48) Quiz Start Time: 05:24 PM

Time Left 89

sec(s)

Question # 1 of 10 ( Start time: 05:24:11 PM ) Total Marks: 1

Web catalogue revenue model includes

Select correct option:

a. Online sellers of computer

b. Gifts, flowers, clothes

c. Journals

d. A and B

49) Quiz Start Time: 05:24 PM

Time Left 88

sec(s)

Question # 2 of 10 ( Start time: 05:24:25 PM ) Total Marks: 1

Which entity does not include in SET(secure Electronic Transaction)?

Select correct option:

Seller

Buyer

Payment gateway

Bank

50) Quiz Start Time: 05:24 PM

Time Left 89

sec(s)

Question # 3 of 10 ( Start time: 05:25:05 PM ) Total Marks: 1

Call handling, sales tracking and Transaction support(technology / personnel)
activities are included in which management system

Select correct option:

Customer Relationship Management system

Public relation management system

Inventory management system

Data Base Management system

51) Quiz Start Time: 05:24 PM

Time Left 89

sec(s)

Question # 5 of 10 ( Start time: 05:25:32 PM ) Total Marks: 1

Do you think that "www.vu.edu.pk" can be considered as
university's advertisement website?

Select correct option:

Yes

No

51) Quiz Start Time: 05:24 PM

Time Left 89

sec(s)

Question # 6 of 10 ( Start time: 05:26:29 PM ) Total Marks: 1

Traditionally Marketer use the market segmentation(s) like

Select correct option:

Geo-graphic Segmentation

Demographic Segmentation

Psychographic Segmentation

All of the above

52) Quiz Start Time: 05:24 PM

Time Left 89

sec(s)

Question # 7 of 10 ( Start time: 05:27:00 PM ) Total Marks: 1

Advertising Supported Revenue Model includes

Select correct option:

Yahoo portal

Employment sites

Newspaper Publishers

All of the above

53) Quiz Start Time: 05:24 PM

Time Left 89

sec(s)

Question # 8 of 10 (Start time: 05:27:37 PM) Total Marks: 1

SSL stands for

Select correct option:

Secure Socket Layer

Security Service Layer

Sub Secured Length

None of these

54) Quiz Start Time: 05:24 PM

Time Left 89

sec(s)

Question # 10 of 10 ( Start time: 05:28:22 PM ) Total Marks: 1

In e-business, market research is slower than offline business.

Select correct option:

True

False

55) ipher suite is a combination of

Select correct option:

Cryptographic Algorithm

Authentication methods

Security layers

Cryptographic Algorithm And Authentication methods

56) Question # 5 of 10 (Start time: 05:36:53 PM ) Total
Marks: 1

www.amzon.com
as you all familiar with it. Which of the following loyalty stages its
customers are: ( Who don’t know about it): Detail about amzon.com
Amazon was one of the first major companies to sell goods by Internet, and was
an iconic "stock in which to invest" of the late 1990s dot-com
bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in
1995. Amazon.com started as an on-line bookstore, but soon diversified to
product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc.
Amazon has established separate websites in Canada, the United Kingdom,
Germany, France, China, and Japan. It also provides global shipping to certain
countries for some of its products.

Select correct option:

Awareness

Exploration

Familiarity

Commitment

57) Question # 2 of 10 ( Start time: 05:43:49 PM ) Total
Marks: 1

Which of the following is cheapest and quickest marketing technique to reach
distant customers?

Select correct option:



E-Mail marketing

Telephone marketing

SMS marketing

Advertisement letters marketing

Quiz Start Time: 05:42 PM Time Left 89

sec(s)





58) Question # 3 of 10 ( Start time: 05:44:52 PM ) Total Marks: 1

JIT concept means

Select correct option:



No distribution channel

No warehousing

Easily delivery

No communication

59) Question # 6 of 10 ( Start time: 05:47:03 PM ) Total
Marks: 1

Brick and Mortar refers to

Select correct option:



Offline business

Online business

Transport

Building

60) Question # 7 of 10 ( Start time: 05:48:16 PM ) Total
Marks: 1

How many kinds of Web Portals are?

Select correct option:



3

2

5

6

61) Quiz Start Time: 05:42 PM Time Left 88

sec(s)





Question # 8 of 10 ( Start time: 05:49:06 PM ) Total Marks: 1

Press release can provide information about current events and news to, which
of following, via a internet?

Select correct option:



Print media

T.v commercial

Press or media

T.v program.

62) Question # 1 of 10 ( Start time: 05:53:24 PM ) Total
Marks: 1

When you email at it430@vu.edu.pkThis
e-mail address is being protected from spambots. You need JavaScript enabled to
view it , your email is automatically sorted and replied to your ID.

Select correct option:

True

False

63) Question # 5 of 10 ( Start time: 05:55:05 PM ) Total
Marks: 1

Visitor’s location, IP address, time of visit related information are added, in
which of the following

Select correct option:

call handling files

cookies

log files

Data mining files.

64) Question # 7 of 10 ( Start time: 05:55:50 PM ) Total
Marks: 1

Which of following marketing campaigns are cheap an effective way to target
potential customers?

Select correct option:

Sale forces

E-mail

Media promotion

Marketing software

65) Question # 8 of 10 ( Start time: 05:56:06 PM ) Total
Marks: 1

Suppose you are using "warid telecom" as your mobile connection and
you ignore any other mobile company's advertisement because you want to keep
using warid no matter what others offer. Your relationship with warid is at _____________.

Select correct option:

Exploration stage

Commitment stage

Awareness stage

Separation stage

66) Question # 9 of 10 ( Start time: 05:57:03 PM ) Total
Marks: 1

Dividing potential customers on the basis of variables such as social class,
personality, or lifestyle is called__________.

Select correct option:

Demographic Segmentation

Geographic Segmentation

Psychographic segmentation

Behavioral segmentation

67) Question # 1 of 10 ( Start time: 06:02:08 PM ) Total
Marks: 1

Do you think, vulms.vu.edu.pk is an example of E-mail
marketing?

Select correct option:

True

False

68) Which one is not an example of search engine?

Select correct option:

Yahoo

Google

Alta vista

Gawab

69) Let us, suppose that you have hosted early your e-commerce
website to sell sweets online: Your customers are acquaint with the name of
your company and “DesiGhee Burfi ”. They have never interacted with your
company. Which of following loyalty stages they are?

Select correct option:



Awareness

Exploration

Familiarity

Commitment

70) Which 5th P introduced by E-business in Marketing Mix?

Select correct option:



Proper coverage

Personalized Services

Proper access

Personal style

71) ETSET(secure Electronic Transaction) was developed by

Select correct option:



Microsoft

Netscape Navigator

Master Cards and VISA

All of the options

72) Which of these can be used for advertisement purpose?

Select correct option:

Telephone

Newspapers

Magazines

All of above

73) Question # 5 of 10 ( Start time: 06:21:36 PM ) Total
Marks: 1

Which of the following is a method for conducting market research?

Select correct option:

Phone

Interviews

Questionnaires

All of above

74) Which of the following is NOT an advertising payment
mode?

Select correct option:

Pay-per-sale

Pay-per-click

Pay-per-keypress

Pay-per-lead

75) Question # 1 of 10 ( Start time: 06:25:05 PM ) Total
Marks: 1

Advertising Subscription Mixed Revenue Model includes

Select correct option:

Online journals

Sports information services

Business week online

All of the above

76) Question # 2 of 10 ( Start time: 06:25:59 PM ) Total
Marks: 1

Digital Content Revenue Model Includes

Select correct option:

Legal information services

Online journals

Online Libraries

All of the above

77) Question # 4 of 10 ( Start time: 06:27:06 PM ) Total
Marks: 1

Which of these is a tool that can be used to improve customer services?

Select correct option:

Log file analysis

Cookies

Data mining

All

78) Question # 9 of 10 ( Start time: 06:29:26 PM ) Total
Marks: 1

Which of the following is an advertising payment mode?

Select correct option:

Pay-per-person

Pay-per-page

Pay-per-sale

Pay-per-minute

79) Question # 10 of 10 ( Start time: 06:29:52 PM ) Total
Marks: 1

If a company's marketing strategy is focusing on customers having age less than
30, which of the following marketing segmentation technique is being used by
company?

Select correct option:

Demographic Segmentation

Geographic Segmentation

Psychographic segmentation

Behavioral segmentation

80) E-Business promotions are used to _______.

Select correct option:



Attract the customer to the product and convince him/her to buy it.

Get credit card information from the customer.

Complete a transaction between customer and seller.

None of above