MCQs of Commerce / Accounts From Different Papers of PPSC, FPSC, NTS and VU Assignments.
1) In Virtual Payment system, four kinds of information is
provided to e-bank. Identify which one is NOT included:
Select correct option:
Buyer Accounts identifier
Buyer password
Address of Merchant
Actual amount of money in favor of merchant
2) By adding which of the following to your website improve
customer service?
Select correct option:
Attractive products
Banner Advertisement
Email links
Interactive Advertising
Reference:
E-mails can be used to improve customer service by adding an
e-mail link to your web site. Thus, you can
receive your customers’ complaints through e-mails. It should be ensured that
your e-business is capable of
3) Objective of any marketing strategy is to bring the
customers quickly to the _________.
Select correct option:
Familiarity stage
Exploration stage
Separation stage
Commitment stage
4) Which of these is a tool that can be used to improve
customer services?
Select correct option:
Log file analysis
Cookies
Data mining
All
5) How many stages involve in customer loyalty model for
creating good customer relationship?
Select correct option:
6
5
4
3
6) Call handling, sales tracking and Transaction
support(technology / personnel) activities are included in which management
system
Select correct option:
Customer Relationship Management system
Public relation management system
Inventory management system
Data Base Management system
7) You read about a company X in newspaper. Your relation
with company X is at familiarity stage.
Select correct option:
True
False
8) JIT Stands for
Select correct option:
Just In Time
Joint investigation Technique
Join in Training
Just In Total
9) Let us, suppose that you have hosted early your
e-commerce website to sell sweets online: Your customers are acquaint with the
name of your company and “Desi Ghee Burfi ”. They have never interacted with
your company. Which of following loyalty stages they are?
Select correct option:
Awareness
Exploration
Familiarity
Commitment
Reference:
Awareness
This is the first stage where customers recognize the name of the company or
any of its products. However,
they have never interacted with the company before. A company/business can
achieve this level by properly
advertising its brand.
10) ET and SSL both are same with respect to security.
Select correct option:
True
False
11) Which statement is most appropriate description of the
term “Interactive-advertisement”?
Select correct option:
By making an advertisement message using flash animation.
Putting an audio or video message on the website to attract customer.
By avoiding customer’s involvement in the advertisement process.
By involving the customer in the advertisement process itself.
12) Quiz Start Time: 04:28 PM
Time Left 88
sec(s)
Question # 1 of 10 ( Start time: 04:28:31 PM ) Total Marks: 1
Four P’s in Marketing Mix are
Select correct option:
Product, price, place, promotion
Price, person, place, problem
Place, product, property, promotion
Promotion, place, product, planning
13) Quiz Start Time: 04:28 PM
Time Left 87
sec(s)
Question # 2 of 10 ( Start time: 04:29:03 PM ) Total Marks: 1
Let us, suppose that you have hosted your e-commerce website, When you provide
“opt-in e-mail” option to your customers on your website and customer opt for
it , what does it mean to receive ?
Select correct option:
Information about product through advertisement
Information about product through e-mail
Information about services available on it
Information about News through e-mail.
14) Quiz Start Time: 04:28 PM
Time Left 83
sec(s)
Question # 3 of 10 ( Start time: 04:30:16 PM ) Total Marks: 1
How many stages involve in customer loyalty model for creating good customer
relationship?
Select correct option:
6
5
4
3
Question # 4 of 10 ( Start time: 04:30:55 PM ) Total Marks: 1
Free-Trial advertisement means _________.
Select correct option:
Free coupons are placed on certain websites for customers so that they can use
it for shopping.
Customer is offered to use the product free of cost for a specific amount of
time.
Items bought are delivered to the customers with no delivery cost.
The company didn’t had to pay for this advertisement
16) Quiz Start Time: 04:28 PM
Time Left 87
sec(s)
Question # 5 of 10 ( Start time: 04:31:46 PM ) Total Marks: 1
What is the right sequence of steps involved in development of customer’s relationship
with the business?
Select correct option:
Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation
17) Quiz Start Time: 04:28 PM
Time Left 87
sec(s)
Question # 6 of 10 ( Start time: 04:33:04 PM ) Total Marks: 1
SETSET(secure Electronic Transaction) was developed in
Select correct option:
1995
1996
1997
1999
18) Quiz Start Time: 04:28 PM
Time Left 86
sec(s)
Question # 7 of 10 ( Start time: 04:34:49 PM ) Total Marks: 1
Some web retailers allow their customers to create their own product. It is
called.
Select correct option:
One to one Marketing
One to many Marketing
Many to one marketing
All of the above
Reference:
Some web retailers allow their customers to create their own
product. For example there are
computer companies online that allow their customers to choose component of a
computer to configure
their own computer according to their need. This is called one-to-one
marketing.
19) Quiz Start Time: 04:28 PM
Time Left 84
sec(s)
Question # 8 of 10 ( Start time: 04:35:40 PM ) Total Marks: 1
Vertical Web portals are made for
Select correct option:
Single area
Broad range of topics
Wide variety of things
Broad range of topics and Wide variety of things
20) Quiz Start Time: 04:28 PM
Time Left 86
sec(s)
Question # 9 of 10 ( Start time: 04:36:45 PM ) Total Marks: 1
Which of following services build a strong customer loyalty towards company and
its products?
Select correct option:
Customer services
Public relations(PR)
Bulletin board
Exhibitions
21) Question # 1 of 10 ( Start time: 04:42:31 PM ) Total
Marks: 1
To overcome the lack of physical proximity appearance problem in e-business,
which technology is going to be used?
Select correct option:
Biometrics
Video conferencing
Cryptography
Biometrics and Video conferencing
22) Question # 2 of 10 ( Start time: 04:44:07 PM ) Total
Marks: 1
Using SSL, we type in URL as :
Select correct option:
https
httpc
httpc
httpi
23) Question # 3 of 10 ( Start time: 04:45:14 PM ) Total
Marks: 1
CRM stands for ...............
Select correct option:
Customer Relationship Management
Customer Related Management
Customer Resembling Management
Customer Reallocation Managemen
24) Question # 4 of 10 ( Start time: 04:45:41 PM ) Total
Marks: 1
SET and SSL both are same with respect to security.
Select correct option:
True
False
25) Question # 5 of 10 ( Start time: 04:46:11 PM ) Total
Marks: 1
In Virtual Payment system , Four kinds of information is provided to e-bank.
Identify which one is NOT included:
Select correct option:
Buyer Accounts identifier
Buyer password
Address of Merchant
Actual amount of money in favor of merchant
26) Question # 6 of 10 ( Start time: 04:46:42 PM ) Total
Marks: 1
Which of following services build a strong customer loyalty towards company and
its products?
Select correct option:
Customer services
Public relations(PR)
Bulletin board
Exhibitions.
27) Question # 7 of 10 ( Start time: 04:47:35 PM ) Total
Marks: 1
Which of following marketing campaigns are cheap an effective way to target
potential customers?
Select correct option:
Sale forces
E-mail
Media promotion
Marketing software
28) Question # 8 of 10 ( Start time: 04:48:20 PM ) Total
Marks: 1
Free-Trial advertisement means _________.
Select correct option:
Free coupons are placed on certain websites for customers so that they can use
it for shopping.
Customer is offered to use the product free of cost for a specific amount of
time.
Items bought are delivered to the customers with no delivery cost.
The company didn’t had to pay for this advertisement.
29) Question # 9 of 10 ( Start time: 04:48:59 PM ) Total
Marks: 1
Which of the following option best represent “Data mining can improve response
rate tremendously”?
Select correct option:
Direct mailing
Personalization technology
E-business
Opt-in e-mail
30) Question # 10 of 10 ( Start time: 04:50:29 PM ) Total
Marks: 1
CPM is an advertising payment mode. CPM stands for ______.
Select correct option:
Cost Per Month
Cost Per Minute
Cost Per Megabyte
Cost Per Message
31) Which statement is most appropriate description of the
term “Interactive-advertisement”?
Select correct option:
By making an advertisement message using flash animation.
Putting an audio or video message on the website to attract customer.
By avoiding customer’s involvement in the advertisement process.
By involving the customer in the advertisement process itself.
32) What does Telemarketing means?
Select correct option:
Marketing through charting
Marketing through telephone
Marketing through emai
Marketing through web casting
33) What is the right sequence of steps involved in
development of customer’s relationship with the business?
Select correct option:
Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation
34) as you all familiar with it. Which of the following
loyalty stages its customers are: ( Who don’t know about it): Detail about
Amazon was one of the first major companies to sell goods by Internet,
and was an iconic "stock in which to invest" of the late 1990s
dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it
online in 1995. Amazon.com started as an on-line bookstore, but soon
diversified to product lines of VHS, DVD, music CDs, MP3 format, computer
software, , etc. Amazon has established separate websites in Canada, the United
Kingdom, Germany, France, China, and Japan. It also provides global shipping to
certain countries for some of its products.
Select correct option:
Awareness
Exploration
Familiarity
Commitment
35) Web catalogue revenue model includes
Select correct option:
a. Online sellers of computer
b. Gifts, flowers, clothes
c. Journals
d. A and B
36) Track the customers online and do personalization is
only possible through which of the following file(s) analysis.
Select correct option:
log files
cookie
data mining
log files and cookies.
Reference:
Cookies can be used to track customers online. Typically, a
unique ID of the customer is stored in the cookie file on the hard disk. Same
ID is also stored in the database along with the record of previously
purchased items by the customer. When the customer again visits the online
store, cookie (having customer ID prepared against that URL) is transmitted by
the browser to the server side. There, it is matched with the ID in the
database. This enables the merchant side to know that a particular customer
(with a known buying pattern) has come to visit again. By tracking the customer
in this manner, personalized recommendations for certain items can be made to
the customer in real time.
37) In the template prefix, Template<class T> What
kind of variable is the parameter T?
Select correct option:
T must be a class.
T must not be a class.
T can be only types built into the C++ language. ………… (Not sure L)
T can be any type, whether built into C++ or defined by the programmer.
38) Fee for Transaction Models include
Select correct option:
Travel Agents and Insurance brokers
Automobile Sales and event tickets
Stock brokers and online banking
All of the above
39) While designing a website, which of the following
factors an internet marketer should pay attention to?
Select correct option:
Easy site navigation (i.e. Site map)
Frequently asked questions (FAQs) section
Privacy policy
All of above
40) Question # 1 of 10 ( Start time: 05:17:27 PM ) Total
Marks: 1
Four P’s in Marketing Mix are
Select correct option:
Product, price, place, promotion
Price, person, place, problem
Place, product, property, promotion
Promotion, place, product, planning
41) Question # 2 of 10 ( Start time: 05:17:43 PM ) Total
Marks: 1
In…………………, there is no direct contact with the end users
Select correct option:
B2B
B2C
C2C
All
42) Question # 3 of 10 ( Start time: 05:18:01 PM ) Total
Marks: 1
What is the right sequence of steps involved in development of customer’s
relationship with the business?
Select correct option:
Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation
43) Question # 4 of 10 ( Start time: 05:18:13 PM ) Total
Marks: 1
Payment gateway is an organization which connects those entities to the
internet which are offline.
Select correct option:
True
False
44) Question # 5 of 10 ( Start time: 05:18:55 PM ) Total
Marks: 1
Customer Loyalty model is also called
Select correct option:
Customer Life Cycle
Customer Segmentation
Customer Awareness
All
45) Question # 8 of 10 ( Start time: 05:20:28 PM ) Total
Marks: 1
Creation of separate experiences for customers based on their behavior is
called
Select correct option:
Demographic segmentation
Behavioral segmentation
Geo-Graphic Segmentation
None of the above
46) Question # 9 of 10 ( Start time: 05:20:53 PM ) Total
Marks: 1
Which of the following option best represent “Data mining can improve response
rate tremendously”?
Select correct option:
Direct mailing
Personalization technology
E-business
Opt-in e-mail
47) Question # 10 of 10 ( Start time: 05:21:04 PM ) Total
Marks: 1
Dividing the potential customers into groups is called
Select correct option:
Market Segmentation
Market Promotion
Market Research
Market Survey
48) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 1 of 10 ( Start time: 05:24:11 PM ) Total Marks: 1
Web catalogue revenue model includes
Select correct option:
a. Online sellers of computer
b. Gifts, flowers, clothes
c. Journals
d. A and B
49) Quiz Start Time: 05:24 PM
Time Left 88
sec(s)
Question # 2 of 10 ( Start time: 05:24:25 PM ) Total Marks: 1
Which entity does not include in SET(secure Electronic Transaction)?
Select correct option:
Seller
Buyer
Payment gateway
Bank
50) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 3 of 10 ( Start time: 05:25:05 PM ) Total Marks: 1
Call handling, sales tracking and Transaction support(technology / personnel)
activities are included in which management system
Select correct option:
Customer Relationship Management system
Public relation management system
Inventory management system
Data Base Management system
51) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 5 of 10 ( Start time: 05:25:32 PM ) Total Marks: 1
Do you think that "www.vu.edu.pk" can be considered as
university's advertisement website?
Select correct option:
Yes
No
51) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 6 of 10 ( Start time: 05:26:29 PM ) Total Marks: 1
Traditionally Marketer use the market segmentation(s) like
Select correct option:
Geo-graphic Segmentation
Demographic Segmentation
Psychographic Segmentation
All of the above
52) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 7 of 10 ( Start time: 05:27:00 PM ) Total Marks: 1
Advertising Supported Revenue Model includes
Select correct option:
Yahoo portal
Employment sites
Newspaper Publishers
All of the above
53) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 8 of 10 (Start time: 05:27:37 PM) Total Marks: 1
SSL stands for
Select correct option:
Secure Socket Layer
Security Service Layer
Sub Secured Length
None of these
54) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 10 of 10 ( Start time: 05:28:22 PM ) Total Marks: 1
In e-business, market research is slower than offline business.
Select correct option:
True
False
55) ipher suite is a combination of
Select correct option:
Cryptographic Algorithm
Authentication methods
Security layers
Cryptographic Algorithm And Authentication methods
56) Question # 5 of 10 (Start time: 05:36:53 PM ) Total
Marks: 1
www.amzon.com
as you all familiar with it. Which of the following loyalty stages its
customers are: ( Who don’t know about it): Detail about amzon.com
Amazon was one of the first major companies to sell goods by Internet, and was
an iconic "stock in which to invest" of the late 1990s dot-com
bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in
1995. Amazon.com started as an on-line bookstore, but soon diversified to
product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc.
Amazon has established separate websites in Canada, the United Kingdom,
Germany, France, China, and Japan. It also provides global shipping to certain
countries for some of its products.
Select correct option:
Awareness
Exploration
Familiarity
Commitment
57) Question # 2 of 10 ( Start time: 05:43:49 PM ) Total
Marks: 1
Which of the following is cheapest and quickest marketing technique to reach
distant customers?
Select correct option:
E-Mail marketing
Telephone marketing
SMS marketing
Advertisement letters marketing
Quiz Start Time: 05:42 PM Time Left 89
sec(s)
58) Question # 3 of 10 ( Start time: 05:44:52 PM ) Total Marks: 1
JIT concept means
Select correct option:
No distribution channel
No warehousing
Easily delivery
No communication
59) Question # 6 of 10 ( Start time: 05:47:03 PM ) Total
Marks: 1
Brick and Mortar refers to
Select correct option:
Offline business
Online business
Transport
Building
60) Question # 7 of 10 ( Start time: 05:48:16 PM ) Total
Marks: 1
How many kinds of Web Portals are?
Select correct option:
3
2
5
6
61) Quiz Start Time: 05:42 PM Time Left 88
sec(s)
Question # 8 of 10 ( Start time: 05:49:06 PM ) Total Marks: 1
Press release can provide information about current events and news to, which
of following, via a internet?
Select correct option:
Print media
T.v commercial
Press or media
T.v program.
62) Question # 1 of 10 ( Start time: 05:53:24 PM ) Total
Marks: 1
When you email at it430@vu.edu.pkThis
e-mail address is being protected from spambots. You need JavaScript enabled to
view it , your email is automatically sorted and replied to your ID.
Select correct option:
True
False
63) Question # 5 of 10 ( Start time: 05:55:05 PM ) Total
Marks: 1
Visitor’s location, IP address, time of visit related information are added, in
which of the following
Select correct option:
call handling files
cookies
log files
Data mining files.
64) Question # 7 of 10 ( Start time: 05:55:50 PM ) Total
Marks: 1
Which of following marketing campaigns are cheap an effective way to target
potential customers?
Select correct option:
Sale forces
E-mail
Media promotion
Marketing software
65) Question # 8 of 10 ( Start time: 05:56:06 PM ) Total
Marks: 1
Suppose you are using "warid telecom" as your mobile connection and
you ignore any other mobile company's advertisement because you want to keep
using warid no matter what others offer. Your relationship with warid is at _____________.
Select correct option:
Exploration stage
Commitment stage
Awareness stage
Separation stage
66) Question # 9 of 10 ( Start time: 05:57:03 PM ) Total
Marks: 1
Dividing potential customers on the basis of variables such as social class,
personality, or lifestyle is called__________.
Select correct option:
Demographic Segmentation
Geographic Segmentation
Psychographic segmentation
Behavioral segmentation
67) Question # 1 of 10 ( Start time: 06:02:08 PM ) Total
Marks: 1
Do you think, vulms.vu.edu.pk is an example of E-mail
marketing?
Select correct option:
True
False
68) Which one is not an example of search engine?
Select correct option:
Yahoo
Google
Alta vista
Gawab
69) Let us, suppose that you have hosted early your e-commerce
website to sell sweets online: Your customers are acquaint with the name of
your company and “DesiGhee Burfi ”. They have never interacted with your
company. Which of following loyalty stages they are?
Select correct option:
Awareness
Exploration
Familiarity
Commitment
70) Which 5th P introduced by E-business in Marketing Mix?
Select correct option:
Proper coverage
Personalized Services
Proper access
Personal style
71) ETSET(secure Electronic Transaction) was developed by
Select correct option:
Microsoft
Netscape Navigator
Master Cards and VISA
All of the options
72) Which of these can be used for advertisement purpose?
Select correct option:
Telephone
Newspapers
Magazines
All of above
73) Question # 5 of 10 ( Start time: 06:21:36 PM ) Total
Marks: 1
Which of the following is a method for conducting market research?
Select correct option:
Phone
Interviews
Questionnaires
All of above
74) Which of the following is NOT an advertising payment
mode?
Select correct option:
Pay-per-sale
Pay-per-click
Pay-per-keypress
Pay-per-lead
75) Question # 1 of 10 ( Start time: 06:25:05 PM ) Total
Marks: 1
Advertising Subscription Mixed Revenue Model includes
Select correct option:
Online journals
Sports information services
Business week online
All of the above
76) Question # 2 of 10 ( Start time: 06:25:59 PM ) Total
Marks: 1
Digital Content Revenue Model Includes
Select correct option:
Legal information services
Online journals
Online Libraries
All of the above
77) Question # 4 of 10 ( Start time: 06:27:06 PM ) Total
Marks: 1
Which of these is a tool that can be used to improve customer services?
Select correct option:
Log file analysis
Cookies
Data mining
All
78) Question # 9 of 10 ( Start time: 06:29:26 PM ) Total
Marks: 1
Which of the following is an advertising payment mode?
Select correct option:
Pay-per-person
Pay-per-page
Pay-per-sale
Pay-per-minute
79) Question # 10 of 10 ( Start time: 06:29:52 PM ) Total
Marks: 1
If a company's marketing strategy is focusing on customers having age less than
30, which of the following marketing segmentation technique is being used by
company?
Select correct option:
Demographic Segmentation
Geographic Segmentation
Psychographic segmentation
Behavioral segmentation
80) E-Business promotions are used to _______.
Select correct option:
Attract the customer to the product and convince him/her to buy it.
Get credit card information from the customer.
Complete a transaction between customer and seller.
None of above
